Here are engagement rates for other industries: The Higher Ed has the highest engagement rate of 16%. According to RivalIQ research, the median engagement rate across all industries is approximately 6%. It is important to note that the engagement rate per video varies across industries. 80% of the top videos have music, and upbeat songs are the most popular music choice by far, as found in Invideo research. Should you use music in your TikTok videos? The answer is a resounding YES. The best-performing TikTok brands post videos 3.52 times per week on average.Engagements are when someone likes a video, comments, or shares it. 100 views on a post can fetch 12 engagements on average.In fact, a 1% increase in followers can boost views per post by 0.65%. Increasing followers can improve views on your videos.The following TikTok user statistics prove this point. TikTok has gained tremendous popularity worldwide. Are there any tools or resources available to help create and manage TikTok content? TikTok Statistics: User Growth and Demographics.How do I grow my TikTok account and increase engagement?.How does TikTok compare to other social media platforms?.What is the most watched content on TikTok?.What are the advertising opportunities and effectiveness of TikTok?.What types of content perform well on TikTok?.What is TikTok’s user base, and how fast is it growing?. ![]() Emerging Trends and Challenges for TikTok.The Future of TikTok: Trends and Predictions.Innovative Features and Trends Popularized by TikTok.TikTok’s Impact on Social Media and Competing Platforms.TikTok Advertising Opportunities and Effectiveness.TikTok Business Statistics: Advertising and Influencer Marketing.TikTok Engagement Rates and Best Practices.Types of Content and Trending Hashtags on TikTok.TikTok Usage Statistics: Content Creation and Consumption.TikTok User Demographics and Geographic Distribution.TikTok User Growth and Monthly Active Users.TikTok Statistics: User Growth and Demographics.
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